Thursday, December 15, 2022

5 lessons we learned after spending $100,000 on improving search engines sites

Over the past seven years, in Sui-Sahel, we have spent more than $100,000 on improving our new search engine sites.

This helped us to do many practical experiments that taught us many important lessons in the process of improving the results of sites in Google.


In this article we will share with you the most important of these lessons that helped us today to reach a success rate exceeding 90% in the projects we manage.

Lesson 1: Each field has its own way of leading

There is no so-called magic way that can help you to produce the first results in all areas, because what we learned from experience is that Google Juarez mat evaluates each domain or Niche individually according to the interaction indicators, user behaviour and the quality of the content or service provided within it.

This requires you to study the nature of the area in which your site is active, the behaviour of the users you are targeting, and what form or style of content or service google prefers.

While we are currently in Sui, we are managing one of the largest medical sites, which is a medical site and we improve it internally and externally to double its visits from Google, which reaches more than 450 thousand visits daily, we find that the methods we use to improve it internally and externally ...

The same results do not come at all with sites in other areas such as the news field for example, as we are at the same time managing the Newspaper of the Saudi Citizen, while we intensify our work in the newspaper on the quality of the content and the drafting of the news and the speed of archiving and infrastructure of internal links ...

At The Medical Website, we focus on improving the addition of Schema Medical, solving Canonical problems and improving the appearance of content created by visitors in the form of "User Generated Content" and using it to strengthen the content of the pages to target.

Summary: Internally or externally you will find that each area has its own ranking factors and you can identify them by examining the major sites in your field and searching for similarities among them whether internally in the structure of the site and internal connectivity or externally in back link and text signals and sushi signals.

Lesson 2: External links to the home page

After working on so many sites in almost all areas we have reached that if you as a site owner you want to see a comprehensive and gradual improvement of your site you should target Domain Level ...

Or focus more on referring to your home page than on internal pages, even if you're targeting high-search keywords through these pages.

Because when you point to your home page, you'll see a marked improvement in the impression of all keywords or the so-called Visibility Score, which automatically increases the traffic you get from search engines.

Remember: There is no single method you can generalise to all areas as explained in the first lesson but there are some ways that have proven successful in a large number of areas, including this method that depends on directing a large percentage of the links you get to the home page of your site.

Here in particular we are talking about 25 to 50 percent of the external links you get to your site.

Lesson 3: Language audit helps you to lead

If there is a golden tip you can get from this article, it is sure to make sure that the content of your site is linguistically and grammatically scrutinised.

What distinguishes major sites from emerging sites is that every word written on the site is reviewed before publication, which ensures several important things such as: -

- Maintaining the reputation of the site

- Provide a better reading experience for the user

- Understanding Google's content robots more accurately

All of this will improve the ranking of your site as when the language is sound and the language is clear, the rates of interaction with the content improve from the length of the visitor staying within the page, the number of pages that he browses during a single session and also his interaction with the content by commenting and sharing.

This is what Google uses to favour results in search engines as the google search engine team tells us that they rely on encrypted interaction data to assess the consistency of the content you provide on your site with the user's search process,

Lesson 4: Don't spend a dollar on a tool that relies on its own Juarez

In Sui True we use many paid tools such as SEMrush, SEOmonitor, Ahrefs and many other tools but we are well aware of any reason we use them as we rely more on them in analysing competitors and conducting an in-house inspection of the site.

But we don't count on it to figure out how many searches.

If you are looking for a tool that tells you the rate of monthly searches for any keyword we will not recommend you except google Keywords Planner and your site account data on Google Search Console and that's because all the tools in the market ...

It relies either on its own Juarez to know the rate of monthly searches or pulls data from Keywords Planner, but it is always behind the real monthly search rate figures for up to 45 days, making its numbers totally inaccurate.

Lesson 5: Take care of local results and popular applications

Google has long relied on customisation or personification in the order of search engine results and recently began to rely on the data applications that the user installs on his mobile phone in showing customised results within the search engines as described in the following example: -

As you see in the previous picture there is a watch now button from the Netflix app and this is based on the data of the applications on the user's phone and while this sounds simple but it actually opens an infinite number of possibilities that can help you get targeted visits to your site.

There are a large number of customised results:

- Results that depend on where you are searching (nearest pizzeria)

- Results that depend on the device you use (best speaker for PlayStation) 

- Results based on your Sushi Media accounts

- Results based on apps on your mobile phone

- Results based on the history of your searches