YouTube has 2.6 billion monthly users, the second most widely used engine in the world after Google. A platform with all this number of users is an ideal opportunity to profit, but how will content makers make money if they can't show up to their target audience in the first place?
Why doesn't anyone see the content I present even though it's so useful?! This is the most common question among YouTube content makers, and although its answer is very easy, no one looks at it seriously, yes, your content may be good and attractive and contains all the exciting elements available, but the audience doesn't watch it!
how to rank youtube videos on first page of google
YouTube SEO for beginners
Before we explain what YouTube SEO means, let's first explain what SEO means. SEO is defined as an abbreviation for search engine optimization, which means creating search engines, a science intended to improve and configure sites, pages, and digital content of all kinds so that algorithms can understand and evaluate them as well as suggest them to users.
To explain it more simplistically, the user writes a random sentence in the search engine, and in less than a second he shows hundreds of interconnected results about what he's looking for, and even if he writes the words the wrong way, the algorithms correct it and understand it without misery? How do you do that and what's the secret? It is the SEO dear reader.
how to rank youtube videos on google
The SEO analyzes the user experience with the content displayed in front of it, both in terms of quality, the words it contains, the duration of the view, the way the interaction, the time spent by the user in following it, his behavior after exposure, comparing it to competitors in the same field, in addition to the speed and percentage of errors in it
If algorithms find that the content displayed can attract the target audience and can give them real value and have a good user experience that makes them choose it from competitors, the algorithms easily top it to appear in users' first results.
But the dilemma here is that these algorithms do not speak our language, so how do you understand and evaluate the content displayed?!
This is precisely the role played by the SEO, with some simple guidelines and rules, professional SEO can highlight good content and attract users to it, and even take advantage of artificial intelligence for the algorithms themselves, by proposing it free of charge to target customers.
So if you already have a YouTube channel and want your content to appear to the public, that's exactly what YouTube SEO YouTube is done for free and without the need for any prepaid ads, all you have to do is follow the following guidelines and apply them professionally in your submitted content.
How do make your video appear first on YouTube?
Choose your keywords carefully
To top the search results on YouTube, you first have to understand the language of your target audience, and I don't mean in the general concept of Arabic, English, or otherwise, but I mean terminology and words as well as formulas and the way it speaks, the number of users who may be looking for content by writing it may be very different from the same people who ignore writing it.
The same is true of the word itself and its col colic synonym in language, for example, a cooking word that is twice as many users as the users of the word cooking, if you offer cooking skills, education content to an audience located in the Arab Republic of Egypt, you need to change the keywords used to cook to get a larger segment of the target audience.
The key word here means the subject or content that the content maker highlights, and targets those who seek it. That is, anyone looking for a cooking word here is a target customer for the content maker, and they must use all available methods to make this content suitable for what this customer is looking for and offer him real value.
MUST READ: Rank YouTube videos on google
The choice of video keyword is therefore one of the most important steps that the content maker should choose carefully, it is not only random to choose any synonym suitable, but also focus on prepositions, configuration, additions, whispers, and expression, each change of a word makes it 10,000 views or not more than 10 impressions.
Fortunately, many SEO tools help the content maker choose the right keywords, all they have to do is write the word they think about, ideas about them, or even the field in general, and then they will provide him with different suggestions for the most commonly used words and the monthly search rate for them as well as their strength and semantic words.
The content maker can use tools such as semrush, ahrefs, google keyword planner, and other professional tools dedicated to this purpose, including free and paid ones, and can focus on keywords used by competitors, as well as analysis of the words suggested by YouTube when writing in the search box, these words are the most used by your target audience, and have a high click rate as well as an impressive rate.
Make sure to include the targeted keyword in the title.
After choosing the keywords around which you want to top the YouTube search engine, you need to highlight them so that algorithms understand that you want to reach your target audience through these words and that they are the bridge between you.
For algorithms to understand that this content is about a particular idea that you want to convey, you must find this idea prominent in several regions, foremost of which is both the basic description and the title, the title must not exceed 60 characters, and must include the target keyword in the foreground, and must be directly indicative of the content of the video displayed.
It is unreasonable for your video to have a name as a puzzle solution X, for example, and then surprise the viewer that the name is deceptive and has nothing to do with the content of the video, then the algorithms will know that the result was not satisfactory to him by tracking how long he stayed in the video and the time when he hastened to leave your channel and will analyze the results of his subsequent search and if he searched or visited another competing platform and spent more time, and will also analyze the percentage of the interaction of viewers with the video and if they click on The dislike button or their comments included expressions of disapproval and rejection.
So don't stuff the high-visit keywords into the title, but include only the keyword you're targeting in it, and then formulate it in a way that attracts the audience and makes them want to see beyond that title. Once you're good at this point, you move directly to the other important point, which is how to write a video description compatible with YouTube SEO.
Include the targeted keyword in the description
Video description helps the user understand the overall topic around the content, and surrounding information that is not included in the primary video, sometimes the description is marketing content to push the audience to press a play button, sometimes its content is informational, including information not mentioned in the video, such as information about the content maker, website or services, song lyrics for clarification, or even team names or external links that viewers in the app need behind Video content.
Whether the content of the description is marketing, informational, or otherwise, in all cases it must include the presence and clear indication of keywords and in a logical and understandable context, not be stuffed so that they appear randomly and unprofessionally, and are not neglected so that algorithms do not understand any topic that is circulating.
It is preferable to start describing the target keyword, or at least be included in the beginning, and the more the written paragraphs are closely linked to the user's needs and response, the better for the user to experience well, so the content maker must take into account both the inclusion of KW and its vocabulary as well as the observance of grammatical and spelling rules as well as the sound wording that moves away from useless fillers or lengthening.
Enable Video Transcript
Video Transcript is one of the most highly recommended tools in the event of a desire to improve YouTube's Sioux, as it can be used as a huge tool in defining the content around which the video is orbiting, as well as ensuring the keywords that the content maker focuses on in its conversation.
Video Transcript can be described as text content that is added to the content displayed, explaining what the video provider says both in the same language as it speaks and by translating it into a different language, and the feature in this feature helps the hearing impaired understand the content displayed, as well as focusing on the content accurately, as well as helping foreign language holders understand and learn different videos smoothly and clearly.
By writing and uploading video, text with it during downloading, algorithms can analyze the entire text and surround all the topics that the content maker highlights, and having an explanatory text or Video Transcript in the video itself helps strengthen and improve the user's viewing experience, improving the channel's SEO.
Make catchy Thumbnail
Thumbnail is known as the thumbnail that is included in the video so that it becomes its cover, an image that is usually designed in an attractive way and colors that draw attention with a flashy title so that all of these combined elements help attract the target audience easily and distinguish the content from competitors.
Content makers usually install specific colors in them Thumbnails, inspired by their logo colors, for easier audience content selection as well as a unified link between the different types of content displayed.
To upload Thumbnail or a video-friendly thumbnail, YouTube advises content makers not to exceed 2MB in size, and to have their own dimensions ratio of 9:16, 1280x720 resolution, and a minimum of 640 pixels and can use the previews, window available before uploading the video, to ensure the image's quality and suitability for a display to the target audience in high quality.
Add hashtags and don't avoid menus
It is recommended to increase the video visibility rate for the target audience by including it in the dedicated dialog, as well as including the name of the channel, the creator of the content itself, and its logo if it is popular in the digital community.
Also, don't neglect to use hashtags to describe the video, particularly those closely related to the content or those that keep pace with trending or trending at the time of uploading the video, appearing at the front of the video when uploaded, and acting as a bridge to connect the target audience to the channel suitable for its various search mechanisms.
Besides hashtags and hashtags, another feature that can be used to easily improve YouTube's Sioux is called playlists or menus, in which content that revolves around a particular major idea or serves a specific area is collected, and made available to the user through a single combined place, helping the viewer find what they are looking for easily and easily while highlighting the content maker's ability to surround a single topic in a more comprehensive, diverse and focused way.
Encourage participants to interact with content
Besides the above, good content, whether for the viewer or for the search algorithms themselves, is content that can convince the public to take action, this may be about sharing content on other digital platforms, clicking, commenting on, participating in the channel, or even visiting a link available in the description or watching another suggested video at the end of the video.
The more interactive and responsive the viewer is, the more this is a sign that their content actually serves the user and can meet their diverse needs, but for the viewer to reach this step, the site or call to action must be formulated attractively and concisely as well as linked to the original content displayed.
For example, it makes no sense since the video shown to discuss a topic on beauty, for example, while its cta is a policy blog visit. Or the video should have a detailed explanation of how to use a particular program, and cta is an addition to another program.